Media Release
20th July 2017
Life Style Sports announce new Dublin GAA Partnership
Life Style Sports, “Every County. Every Colour”
photos
Life Style Sports, Ireland’s largest sports retailer, today announced a new partnership with Dublin GAA as official retail partner. The partnership will unite Ireland’s most progressive and successful sports retailer with the Dublin Senior Football and Hurling teams as well as the Ladies Senior Football and Camogie teams.
A long standing supporter of Gaelic Games, Life Style Sports stocks all 32 county jerseys as well as a wide range of training and supporters wear. A comprehensive range of on pitch performance equipment is also available including; gloves, boots, helmets, hurleys, footballs and sliotars. Life Style Sports is also the exclusive stockist of SKINS, Dublin GAA’s official base layer product.
Commenting on the announcement of the partnership, Mark Stafford, CEO Life Style Sports, said:
“As Ireland’s leading sports retailer with over 15 stores in Dublin we have always been part of the Dublin GAA community but we are proud and excited to be welcomed as an official member of the Dublin GAA family. In Dublin GAA we have found a partner with a shared ambition; to compete and succeed at the highest level, and I look forward to realising that ambition together.”
Tomás Quinn, Commercial and Marketing Manager Dublin GAA, said:
“We are delighted to enter into a partnership agreement with Life Style Sports. We are constantly looking for ways to grow the connection of Dublin GAA with its supporters and we believe this partnership is another example of that. Dublin GAA and Life Style Sports share a number of key values and ambitions and will strive to deliver the best retail offering possible”
With 57 stores in Ireland & 15 in Dublin, Life Style Sports is changing the face of sports retail in Ireland with newly launched stores in Grafton Street, Belfast, Galway, Mahon Point Cork & LIffey Valley. Four dedicated and specialised zones; Boot Room, Run Club, Trainer Central and Women’s Studio, match customer’s specific needs and requirements with the very latest clothing, footwear, boots and equipment from the biggest international brands including adidas, Nike, Under Armour, ASICS, Canterbury, Converse, Ellesse, New Balance and many more. Each zone is planned to ensure customers enjoy an unrivalled instore experience.
Boot Room – stocking 99% of all on pitch Premiership boots, Life Style Sports’ Boot Room is Ireland’s number one destination for GAA, football and rugby boots, a real immersive experience.
Run Club – Using the high tech Gait Analysis Lab, Life Style Sports‘ team of running and fitness experts will analyse customers gait before matching them with appropriate footwear to reduce the risk of injury. In addition, an extensive collection of running apparel and accessories will enable shoppers to achieve their goals from 5km to full marathon.
Trainer Central – the latest on trend fashion footwear will keep shoppers up to date with the newest collections & styles from Nike Air Max to adidas Originals and much more.
Women’s Studio – where sport and fashion collides. On trend sportswear, footwear and accessories to take women from the studio to the street in style.
ENDS
Join the conversation:
Facebook: www.facebook.com/LifeStyleSports1
Twitter: @LifeStyleSports
Instagram: @LifeStyleSports
For more information or imagery, please contact:
Rob Pearson / Sinead Finnegan
Rob.Pearson@psgsponsorship.ie / Sinead.Finnegan@psgsponsorship.ie
(01) 661 4055
ABOUT LIFE STYLE SPORTS:
Life Style Sports is 100% Irish owned and operated and employs over 800 people across 57 stores across the Island of Ireland. In-store and online at www.lifestylesports.com, Life Style Sports offers the best global sports brands from Nike, adidas Originals, Converse, Canterbury, Under Armour, Asics, Puma, New Balance, Converse and Penguin to name but a few.
Life Style Sports is hugely committed to constantly re-investing in their stores and within the last year alone have created, re-furbished and extended a number of stores including their new state of the art flagship stores on Grafton Street, Victoria Square in Belfast, Galway Retail Park, LIffey Valley & Mahon Point Cork.
Life Style Sports commitment is to always upping their retail standards and to providing consumers with the best product through the best store teams in the most inspiring retail environments. A fun, never finished and always changing objective.
Sinéad Finnegan / Senior Account Executive
PSG Sponsorship, Sponsorship Agency of the Year
Sponsorship Strategy & Activation
Cranford House, Montrose,
Donnybrook, Dublin 4.
E: sinead.finnegan@psgsponsorship.ie
M:+353 877918947
T:+353 1 6342508
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